Portfolio

Simran Malhotra (Content Marketer)

Buyers are tired of hearing/reading the same words from every business.

So, when it comes to content, you need to ditch the buzzwords and get real with your customers. Give them expert, authoritative, and trustworthy content. 

But the truth is, you can't do everything on your own. So, when you need results without going through the painstaking process of research, planning, and execution, you can simply work with me.

I'll help you generate more views, rank higher, and be remembered for the right reasons – creating value in your customers' lives.

Here's some of my work:

all Apple gadgets

B2B Marketing

Ranked as Google's top story within 24 hours of its publish, generating more traffic than any of the previous posts

Google Analytics metrics

B2B Marketing

Received 24 million views on the #1 news app of he U.S., NewsBreak and 500,000 views on Hackernoon

marketing plan

B2B Marketing

Took the #1 position on Google for 4 different keyword combinations, outranking sites with higher domain authorities

50% off sale

SaaS

Receives estimated traffic of 69,405 every month from the U.S-based audience alone 

hospital clinic

SaaS

Generates direct traffic of nearly 20,000 every month and roughly 95,000 through Facebook

dummy skincare products

B2B Marketing

Receives 7,000+ visits every month and ranks for a popular keyword in its niche

beach resort

Travel

Task: Creating a copy that speaks to high-end customers in a clear and concise manner.

Challenge: Authenticating the existing information available on Harihareshwar. 

 

Solution: Pulling site traffic using the search intent used for Harihareshwar's tourism instead of ranking for "beach resorts" in the area by ensuring that the copy perfectly encapsulates the essence of Harihareshwar.

Screen Shot 2022-09-21 at 2.19.58 AM.png

Portfolio

Task: Branding a young freelance brand experience designer, who's introducing a new service concept in a crowded market, through a solid portfolio

Challenge: Finding key attributes about her and her services that are unique yet relevant for her target audience. 

 

Solution: Interviewing the client to find out what makes her brand personal, incorporating her inspiration behind her work (water bodies) in the form of puns into the copy, and ensuring that her detailed design process is properly highlighted so that her credibility is established.  

women wearing false lashes

Beauty

Bobi 

- Website Copy

Task: Positioning the brand as a solid competitor in the market.

Challenge: Driving traffic for products that are not being searched for. 

 

Solution: Pulling traffic using the keywords that are already being searched for and leveraging the high visibility to sell products that are not being searched for by the same customer segment, thereby potentially doubling the conversions. 

Want to know if we're a good fit?​

Just talk to me and if we get along, we can work together to create a befitting content marketing strategy for you.