Ranking With Low Domain Authority
It's not your fault. It's just… Domain authority is powerful. But it is possible to rank your content even when the odds are against you.
How? Why, with well-written, profoundly-researched, über authoritative content, of course!
When one of my B2B marketing clients told me I was free to choose any topic for their next piece, my mind quickly went to the MacBook launch that I was watching on my MacBook.
I checked Google Trends and Apple was trending. It all seemed to click.
I did some more research and found that not many people were happy with Apple's recent launches and THAT gave me the idea to write a sorta kinda negative-positive piece on why people are still buying Apple.
In 24 hours, the long-form blog post became a top story after getting picked by the local news.
It started ranking for 4 long-tail search terms on Google.
The client's site is already attracting more visitors through the piece.